25 Secret Marketing Tips For Construction Companies

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By Barry Arthur | Mar 26, 2024

As a construction business, having an effective marketing plan is essential to your success. In order to maximize your returns and stay ahead of the competition you need to understand how to make the most of every opportunity you have.

To help out Estimating247 compiled 25 secret marketing tips that could be used by any construction company in order to increase leads, sales, and exposure. Keep reading for advice on topics such as digital marketing tactics, using influencers effectively, and utilizing search engine optimization strategies!

1. Build A Website:

Advertising your business online has become a requirement in today’s world when all of your potential clients surf online networks and sites. Whether you are a local contractor remodeling houses or a multimillionaire corporation building large structures, you need a strong online presence.

You must have a powerful website that allows your clients to engage with you and learn more about your company. You can also employ a web designer to create a website for your business. 

2. Make Sure Your Website Is Mobile-Friendly:

Construction companies should ensure their website is easy to use on all devices. Mobile-friendly websites are important, as they allow customers to access your site easily from mobile phones or tablets no matter where they are. Customers will be more likely to stay and engage with your company if your website is responsive and aesthetically pleasing.

Investing in a good website design and development team is essential in creating a successful online presence for any construction business.

3. Reputation Management:

For construction companies, reputation management is key to success. As such, it should not be ignored or taken lightly. Make sure you monitor your company’s online presence and respond promptly to any negative feedback or reviews.

Additionally, take the time to reach out to customers after a job is completed and thank them for their business and ask if they had any positive experiences with your services. Finally, make sure you are consistently building relationships in the local community by getting involved in charity work or attending networking events.

Doing this will help reinforce your reputation as a reliable and trustworthy construction company.

4. Google And Facebook Advertisements:

Running ordinary Google ads is beneficial, but Google Service ads are especially beneficial for construction marketing. When someone searches “Construction Company Near Me,” your company’s advertisement shows beside a “Google Guaranteed Badge.”

You may also run Facebook adverts to offer your services to a large number of people who use Facebook on a daily basis. To differentiate your company from the competition, you need to invest in well-produced Facebook advertising and campaigns. These advertisements allow you to reach a larger audience and generate leads.

5. Start Getting Backlinks:

Backlinks, also known as inbound links or incoming links, are a key factor in SEO and can help increase website traffic. They are created when one website links to another website’s content. Most search engines consider backlinks as an indication that your site is valuable and relevant to other websites, which makes them beneficial for increasing visibility on the web.

Construction companies should focus on building relationships with other businesses so they can get quality backlinks from their sites. 

6. Be Specific While Marketing Your Services:

When it comes to construction marketing, you want to be as specific as possible. You should focus on the services you offer, like roofing or siding installation. Highlighting the expertise of your team and the quality of products used can go a long way in getting potential customers’ attention.

Also, make sure you’re advertising any special offers or pricing details that would set you apart from other contractors. Doing this will help prospects see why they should choose your company over the competition.

7. Join Construction-Related LinkedIn Groups:

Consider joining LinkedIn groups to network with others in your sector, share expertise and insights, and generate buzz for yourself and your business.

8. Join Homeowner Facebook Groups:

These are the types of people who are already considering a renovation but aren’t quite ready to call your organization. You get to know them better and share knowledge about home repair and remodeling projects by becoming a part of their community.

9. Track Your Phone Calls:

Construction companies should also consider tracking phone calls for customer support and sales. This can help you identify areas that need improvement, as well as keep track of important conversations with potential customers.

You can use call tracking software to monitor the duration, direction, and outcome of every call in order to measure the success of your marketing efforts. By monitoring phone calls it is easier to address any issues quickly and efficiently which will ultimately improve customer satisfaction.  

10. Video Marketing:

Construction marketing is difficult not only because of the high level of competition, but also because you must gain the trust of your leads in order to convert them into potential clients. We’ve all heard construction horror stories that make it difficult to trust the industry.

That is why stressing your company’s human side is so important. By involving your staff in your marketing campaigns, your leads will be able to see the cheerful human faces behind your company and will have the impression that they are getting to know you and your organization. This is a little step toward increasing their trust in your offerings.

11. Send Sale Pitches Through Email:

Email marketing for construction companies can greatly assist you in reaching out to new consumers who may require your services. You can send brief emails to potential customers asking if they need any assistance with their construction work using email marketing. You might also offer a brief overview of your work to see if it is of interest to them.

Email marketing can also be used to pitch sales campaigns or send adverts to new customers. Email marketing increases customer interest in your organization and establishes you as a trusted contractor.

12. Direct Mail / Brochures / Yard Signs:

Direct mail campaigns can be an effective way to reach out to potential customers and remind them of the services your construction company provides. Depending on your target customer, you might want to consider creating a brochure or flier that outlines the services you offer.

Brochures are a great way to present potential clients with detailed information about your construction business without taking too much of their time.

Placing yard signs around the local area is an excellent way to make your construction business visible in the neighborhood. Place them at busy intersections, along major roads, or wherever there’s the most foot traffic.

13. Referrals & Other Methods:

Encourage loyal customers and past clients to refer you to their friends, family members, and colleagues with referral programs that offer rewards for successful referrals. Possible rewards could be discounts on services or products, bonus materials or freebies, or even a gift card of your choosing.

Your existing customers will appreciate the opportunity to help out and newcomers may become repeat customers if they’re pleased with what they receive from you.

14. Don’t Throw Away Or Neglect Your Prospects:

Whether you nail all of the above and create creative, specialty content that attracts your target market, your efforts will be futile if your sales process isn’t closely connected.

15. Follow Up With Past Customers:

Keeping your current audience that is, persuading your prior customers to return is an important element of growing your audience. Whether it was a modest job for a family last year or a commercial project finished several years ago, if your clients had a pleasant experience, it can be worth checking to see if they have any forthcoming needs that they haven’t yet had time to address.

Maintaining these strong relationships is an excellent construction marketing approach because it not only allows you to work with satisfied customers but may also lead to new business through recommendations!

16. Feature Your Employees:

The reality about construction marketing is that it is difficult not just because of the high level of competition, but also because you must acquire the trust of your leads in order to turn them into potential clients. We’ve all heard construction horror stories that raise the bar for trust in the business.

That is why emphasizing your company’s human side is critical. By including your employees in your marketing initiatives, your leads will be able to see the happy human faces behind your company and will feel as if they are getting to know you and your company. 

17. Use Construction Estimating Software:

Estimating software is an invaluable tool when it comes to creating accurate estimates for construction projects in a timely manner. It helps you save time and money by making sure that the job is done right the first time, as well as reducing errors that can lead to costly mistakes. This is something that our estimator can accomplish for you so get in touch with our team.

18. Build A Super Informative Blog:

Creating a blog is one of the best ways to engage your prospects and provide them with valuable information about your company. By regularly producing high-quality content, you can establish yourself as an authority in the construction industry and build trust with potential customers.

Your blog should include case studies, industry news, tips on how to use your products or services, and other helpful advice that makes it worth their while to visit your website.

19. Partner With Similar Businesses For Co-Marketing Campaigns:

Last but not least, partnering with a firm similar to yours to do some cross-promotion and expose your construction company to an altogether new market is a terrific approach to take your construction marketing efforts to the next level.

20. Participate In Exhibitions And Expos:

You can meet clients and prospects face to face at events and exhibitions. You can find out about their preferences and hobbies, as well as the most recent building industry trends. To generate as many business leads as possible, you can distribute brochures, display project films, and use attractive digital technologies.

You can obtain all potential consumers’ contact information and follow up with them after the show to determine if they are still interested in working with you. Visitors to your display can even receive discounts and special incentives. These exhibitions are also useful for networking and getting to know your competition and other individuals in your business.

21. Make The Best Use Of Budget & Time:

The budget necessary for developing and promoting content can vary based on the needs of the individual business. For example, although some companies prefer to maintain the majority of their content marketing in-house, others rely heavily on freelancers and contractors.

You simply cannot handle everything on your own in order to present strategic and creative options to the team; consequently, sharing the workload is critical in order to ensure material remains high-quality and consistent.

22. Focus On Search Engine Optimization:

SEO (search engine optimization) aids in the ranking of webpages in search engines such as Google. If you rank higher in search engines, more people will visit your website while searching for information online, increasing traffic to your website. As a result, you must create outstanding content that both attracts readers and helps you rank in search engines.

To accomplish this, you must first understand your clients’ needs and interests. As a result, we must provide relevant information that will appear at the top of the page when consumers search for construction-related terms.

23. Social Media Marketing:

Social media does not simply imply mindless scrolling through Facebook and Instagram; rather, social media for construction companies may be valuable tools for growth and expansion. Construction companies must have active Facebook, Instagram, and Twitter accounts. Because most people use these sites on a regular basis, it effectively reaches a big number of people who may turn out to be future consumers for your firm.

LinkedIn is another platform whose efficacy is now working. LinkedIn connects you with decision-makers who are looking for people to assist them with large projects. It also enables you to receive referrals and establish a strong web network with your competitors and clients. It helps to give your company a more professional appearance and allows you to receive a better rate.

24. Make Use Of A CRM:

Construction companies can use CRM system data to promote their products and services to specific clients. For example, a company that builds new homes can use information from its CRM system to sell its services to first-time home buyers.

Work orders, client preferences, and other CRM data can be used to build customized marketing campaigns that will likely appeal to customers looking for specific construction services.

This is an excellent approach to get in front of your target audience and begin developing relationships with them before they decide to hire you.

25. Attract Leads With A Lead Magnet:

A lead magnet is a free service provided to those who are interested in your building company. To use this service, customers must give you their contact information, such as their phone number or email address. This contact information can then be used to contact those potential consumers again to see if they want to sign an agreement with you or if they require any services.

You can build up a strategy for your website or other social media sites to generate possible customer leads. We obtain additional information to pursue and convert to actual purchases with lead magnets, and we also get individuals interested in our work by delivering a free gift.


Construction company marketing is difficult. A solid and well-thought-out construction company marketing plan is required for the success of your construction company. Once you have it, you can easily build a name for yourself in the business and become one of the greatest construction companies around.

These ideas are the most tried and true methods for creating the most effective marketing plan for a construction company. A technique like this can transform any construction company from a one-person operation to one that requires a whole office floor to accommodate all personnel. So, go on and conquer the market with these fantastic tips, and succeed in all your commercial undertakings.

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Author Details

Barry Arthur

Editor | Writer

Barry Arthur is the dedicated author and CEO of Estimating247.com, a website that specializes in providing comprehensive construction estimating services. With his deep-seated passion for the construction industry, Barry has leveraged his expertise to create a platform that offers accurate and timely estimates for construction projects. A relentless pursuit of excellence and innovation has marked Barry's journey in the construction industry. His vast experience and keen understanding of the industry's intricacies have enabled him to develop Estimating247.com into a trusted resource for contractors, developers, architects, and homeowners. As the CEO of Estimating247.com, Barry leads a team of professional estimators committed to delivering top-notch services. Together, they utilize advanced tools and methodologies to provide precise estimates that enable clients to manage their budgets effectively, reduce risk, and increase profitability. Under Barry's leadership, Estimating247.com has grown into a reputable name in the construction industry. His dedication to customer service, transparency, and the delivery of high-quality services has earned the trust and respect of clients across the board. In conclusion, Barry Arthur isn't just an author and CEO; he is a seasoned construction industry expert whose contributions continue to shape the landscape of construction estimating services. His work at Estimating247.com embodies his commitment to excellence and desire to positively impact the construction industry.

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